Plugin sales have been trending down. Not dramatically, but consistently enough that I'd be lying to myself if I pretended otherwise.
Here's what the last four years look like:
It's important not to misattribute casualty here. This graph is saying "people are buying less plugins", but it doesn't say why.
The "why" is the puzzle.
Are people using AI to build their own plugins?
Is search engine traffic also down, resulting in less top-of-funnel traffic?
Is it because I haven't released any new plugins recently?
Is there even a need for websites anymore?
Probably some mix of all of the above. Or something else entirely I'm not considering.
As we experiment and figure out what the next phase of the plugin business looks like, I'm continuing to iterate and build on Robo-Will and The Toolkit.
And as weird this might sound, I'm enjoying the puzzle.