From Shoes To GPUs

From SFGate:

Allbirds, the millennial beige shoe brand that was once a mainstay among affluent tech workers in San Francisco, just made the stunning announcement that it will become an AI cloud computing service. 

wut?

According to a Wednesday news release, American Exchange Group, which entered a purchase agreement with Allbirds earlier this year, intends to “build on Allbirds’ legacy and deliver compelling products to Allbirds’ customers” by changing its name to NewBird AI.

“NewBird AI’s long-term vision is to become a fully integrated GPU-as-a-Service (GPUaaS) and AI-native cloud solutions provider.” GPUaaS is a cloud-based service that provides access to computational power without the cost of expensive infrastructure. 

So they changed their name, changed their industry, and have new owners. That's just called a new business.